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Silicon Valley, Pharma Ads and Convoy Advertising
Despite almost 20 years working in the IT industry, I made my first visit to Silicon Valley last week for a series of meetings both in the Valley and in Reno, Nevada. Up until recently, most of my...
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The Big Mango Heist: Setting a Dangerous Precedent? #mangogate
At Explore, we love a great guerrilla marketing idea as much as the next marketer, but ‘stealing’ Bowen’s Big Mango is not one of those great ideas. The story so far: on Monday, news broke that Bowen’s...
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First a Mango, Now a Dugong
With Explore Communications warning that the recent marketing stunt by Nando’s was setting a dangerous precedent, it didn’t take long for the first ‘copycat’ theft – a life-size dugong statue from a...
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“It’s Like MySpace” (I Hope Not)
With Twitter recently announcing its latest financial results, the prediction I made back in 2011 (before the company listed on the NYSE) looks like coming true: “the greater pressure there is on...
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SEM Snake Oil
Do you remember when online advertising first started? I was chatting to an industry colleague this week about social media experts (SMEs) and the recent news from eBay’s own research that advertising...
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Free Advice
It’s always good to see your free advice acted on. However, I’m not sure if I can claim direct credit for this one. More than likely it was one of the recommendations made during a number of projects...
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Christmas e-Marketing – Bah, Humbug!
Something odd happened today. I received a Christmas message from a marketing agency and it caught my attention. There was nothing particularly striking about the email; the design was not overly...
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Extreme Sports, Social Media and Smart Phones
This week has seen a set of mind-boggling numbers announced from Apple, Facebook and … Red Bull. Let’s talk about Red Bull first. The energy drink slash extreme sports promoter has just clocked up one...
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Making Fun of Yourself and the #UnfinishedBusiness of Marketing
Humour can be a great way to promote your business, especially if you are brave enough to poke fun at yourself and your industry. A great example is this week’s very clever marketing campaign – a...
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#Mobilegeddon Scaremongering
Is Google’s ‘Mobilegeddon’ the latest bit of scaremongering from the SEM quacks? If the headlines in both Australia and the US are anything to go by, the tactic is working. Mobilegeddon is this thing...
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Losing Touch with Reality
At the end of May, we heard the ‘great’ news that Australia’s Great Barrier Reef had escaped an entry on UNESCO’s List of World Heritage in Danger. However, any connection with reality and the dire...
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Google becomes Alphabet … well, not really
Overnight, Google announced that it is changing its name from Google to Alphabet – but only as the name of its listed entity on NASDAQ. On the face of it, that seems a crazy move given Forbes’ estimate...
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A software company, a bank and a telco walk into a bar … (Part 1)
“I am pleased to inform that we are running an EXCLUSE Black Friday promotion where I can help you upgrade … Would appreciate if you could let me know a convenient time to speak with you with a call...
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A software company, a bank and a telco walk into a bar … (Part 2)
An article in today’s Sydney Morning Herald about corporate culture in the banking industry (‘How bad behaviour gets overlooked in banks’) reminded me that I needed to write Part 2 of my post on sales...
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Surprising research: meetings are productive
A couple of weeks ago I worked on some surprising findings from international research on meetings conducted by unified communications vendor ShoreTel. The online survey that ShoreTel used for the...
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“Bad News Delivered Badly”
It’s hard to think of a more difficult task than a police officer knocking on someone’s door to deliver a death notification. It kind of puts things in perspective when you consider Dropbox’s latest...
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Consistency and the Corporate Brand
Most of the domestic Australian flights I’ve caught in the past have been short ones, so until now I hadn’t really taken much notice of the inconsistency of the on-board experience. A couple of...
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We are witnessing what is possibly the greatest promotional stunt ever. Wouldn’t we all like an unlimited marketing budget to pull off something like that? It also helps when you have space exploration...
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Vegemite: Original vs Blend 17
Businesses are constantly looking for that next growth opportunity or new revenue stream, and coming up with marketing strategies to deliver on that goal. That’s an easy thing to achieve if you are a...
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You’ve got to be in it to win it
Great news overnight, with one of Explore Communications’ clients winning an Australian CRN Impact Award. While winning is no certainty, industry awards and formal recognition are a fantastic boost to...
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